As a Digital Marketing Manager and Growth Specialist, you will devise comprehensive marketing strategies to drive sales growth and increase brand awareness. You will engage customers effectively through social media platforms and blogs, collaborate with nursing associations, optimize online visibility through SEO and SEM strategies, develop reusable digital assets, and provide detailed return on investment reports to measure the success of each campaign. This newly created position reports to the President and has a base salary between $70,000 and $80,000.

COMPENSATION & BENEFITS:

• $70,000 - $80,000

• Health Benefits

THE COMPANY & CULTURE:

Our client provides Educational Nursing Software Solutions to Colleges and Universities across North

America. The company was founded in 2016 with a staff of 6, is employee-owned, and is currently growing

over 75% per year. Its corporate culture promotes teamwork and a positive work-life balance. Current clients include Trent University, Georgian College, and Herzing University.

OFFICE LOCATION

• Work from Office

• Office located in York Mills/Leslie area

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS:

• Post-secondary degree in Business and/or Marketing

• 3 - 5 years experience developing digital marketing strategies and hands-on implementation.

• 2+ years of B2B SAAS marketing experience

• 1+ years of B2C marketing experience an asset

• A/B Testing and Data Analytics experience

• Editing and copywriting skills

• Graphic Design Experience

• Portfolio of projects

• Marketing program examples with measured results

TECHNICAL SKILLS:

• MS Office

• PPC, SEO, SEM, Data Analytics

• Social Media

• Various Email Marketing Platforms

• Various A/B testing tools

• Google Analytics/AdWords

THE PRODUCT / SERVICE / SOLUTION

• Educational Nursing Software

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION-MAKER(S):

• Deans, Associate Deans and Program Directors

• Nursing schools and Nurse Staffing Agencies

COMPETITIVE ADVANTAGES:

• Service

• Value

TYPICAL DAY & DUTIES:

• 90% B2B marketing

• 10% B2C marketing

• Lead sales growth initiatives

• Formulate marketing strategies and customer engagement plans

• Oversee social media and blog content

• Liaise with nursing associations

• Devise and implement SEO strategies

• Generate content to support SEM initiatives

• Create reusable digital assets

• Compile reports and metrics to assess campaign effectiveness

SUPPORT & TRAINING:

• Job Shadowing

• Mentoring

WHY YOU SHOULD APPLY:

• 360 responsibility for the marketing efforts

• Represent a respected company and leader in the field

• Future advancement opportunities