The Ultimate Guide on How to Start a Nursing Staffing Agency

Published
Sep 21, 2018

Sep 21, 2018

The healthcare industry is always going to have a need for nurses. It's because of this that starting a nursing staffing agency is a good idea.

If you're intrigued and you'd like to learn more, keep reading.

Because in this post, we're going to explore exactly what it takes to start a nursing staffing agency and how you can avoid some common mistakes. Read until the end and you'll have the knowledge needed to start a successful agency.

Let's begin!

Learn About the Industry

A staffing agency will have greater odds of succeeding if you understanding the world of nursing and healthcare. There are a few ways you can go about this.

One option is to go through a basic nursing program.

You can attend such a program by going to a nursing school or by taking a local college course.

You don't need to be a nurse to own and run a nursing staffing agency. But having this kind of knowledge can help you better appreciate the perspective of a nurse. This can make it easier for you to win business with clients but to also attract nursing talent to your agency.

The other option is to speak to existing nurses.

You might want to ask them what their current experience is when working with a staffing agency.

You can ask them about the best agencies they've worked with and what made them so great. You could even question them on the worst agencies they've worked with. Again, you'd want to ask them what made such agencies so bad. You could potentially gather this information during the interview process.

You can then use this knowledge to create an agency respected by the nurses that work for it. If potential clients know you take good care of your nurses, they may be more willing to give you business. After all, the happier nurses could result in better outcomes for them.

Learn About the Local Rules

Those running a nursing agency need to stick to specific sets of rules. If you fail to do this you could be opening yourself up to prosecution. At the very least you might experience a fine or have to close down your agency.

You shouldn't rely on hearsay when trying to work out the rules of your local authorities. Spend some time reaching out to local officials.

Let them know what you want to do and how you're going to go about things. These officials will be able to let you know what labor laws you need to stick to and what you can and can't do.

They'll also let you know if there is any kind of formal paperwork you need to gather or if there are any specific checks you need to make when hiring nurses.

Consider the Financial Aspect of the Business

One of the most important things you need to focus on is the way you're going to finance your agency. You will need basic funds for things like marketing and even an office.

You also need to consider what your profit margins are going to be and how you're going to keep your cash flow up to standard. For instance, suppose you have an arrangement with your nurses that you will pay them every month.

You will need to make sure that your clients are able to pay you at least every month or in a shorter period. If they're unable to do this, you'll end up with unpaid nurses that'll want to leave your agency.

It also helps to consider whether you're going to need any staff. Staff can be one of the biggest costs for a business. If you have to hire staff, it could place a massive drain on resources. Especially if you didn't plan for it. You might end up with a lot less profit at the end of the month.

If you need help here, it can be a good idea to invest in an invoicing solution such as Quickbooks. If you want some tips on how to use this software you can learn more about it here.

How Are You Going to Market the Agency?

There are often two approaches you can take to market the agency.

One option is to use offline marketing.

You might do this by calling the relevant people at hospitals. You could ask them if they're having trouble with the staff and that you can offer them staffing services. They might have some nursing jobs open that you can fill.

You can make this easier on yourself by buying lists of people that may have an interest in nursing services. There are many companies that provide this information. You could even hire an individual to call through the list for you. This can help, especially if you don't consider yourself good at cold calling.

There's also the option of using online marketing.

You could do this by running some AdWords Ads. This would involve doing some research on your target market and the kinds of keywords they type in when looking for nursing services.

You can target these keywords and create ads that will show, whenever someone types the keyword into Google. This kind of advertising can work very well, but it can also cost a lot of money. The amount it's going to cost you will depend on how much competition there is, though.

If you need help with this, there's the option of hiring a marketing firm. But this again can cost you money and there's no way to guarantee the success of the firm. The best thing you can do is find a marketing firm that has experience in dealing with agencies like yours.

Time to Start a Staffing Agency?

Nurses are one of the most essential parts of the healthcare industry. If you can find a way to provide good nurses, the industry will reward you well.

In this post, we've taken a look at how you can do that - start a nursing staffing agency. You need to spend some time understanding the industry. You also want to ensure you're aware of how the financial side of the business is going to pan out.

Marketing is also important. You need to pick on an option and run with it. If you do not pay enough attention to marketing, your agency may never succeed.

Want to create a nursing job alert? Check out this page to see how you can do just that.